Schlotzsky’s Austin Eatery

After Schlotzsky’s Deli underwent a brand refresh to become Schlotzsky’s Austin Eatery, we wanted to tell the world about our rich history. We had the chance to interview the daughter of the founder of Schlotzsky’s, and her stories were too good not to share…

Each cup features a vignette that communicates a piece of Schlotzsky’s history or personality.

Each cup features a vignette that communicates a piece of Schlotzsky’s history or personality.

We brought the illustrated stories to life with scroll-stopping animations...

…and TV.