FREE QUESO DAY 2017

For our 8th annual Free Queso Day, we set out to show the world that Queso is Life. For three weeks leading up to the big day, we seeded social with content and swag giveaways to create anticipation. We kicked the whole thing off with an epic stunt.

Queso was the star of the show throughout all of the signage, swag and social posts.

We continued the 21 Days of Queso social campaign by sharing recipes, GIFs, and Queso Confessions that we recorded at a pop-up confession booth in one of our college locations.