Crunch Yeah!
The public has spoken and demanded more Crunchies. To kick off ice cream season, we let Crunchies take over. Not only were the crispy, yummy, magical morsels of chocolatey goodness available on all of our signature products, they exploded, covered and filled our broadcast, in-store POP, merch and social feeds.
And to, ahem, top it off, we gave away a box of “Crunchies Cereal” because we truly believe there’s no such thing as too many Crunchies.
The cereal box design played on the nostalgia of our childhoods and even included a hidden picture on the back.